SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine.
In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.
The optimization part of SEO comprises a series of steps that you can take to rank higher on Google and thus get free organic traffic. For Digital Marketing Company Check Vivid Digital
Notice that they said steps, meaning that as long as you follow each of the steps (and are patient) you will notice great results.
Although it may seem tedious and painful at the start, SEO can actually be rather fun and easy to implement.
The best way to understand SEO nowadays is to break down its meaning. In that manner, SEO is:
A. A marketing discipline –
understanding SEO is crucial to all your marketing efforts because this way you will be able to drive traffic to your website and generate leads and conversions. You not only need to write content that Google likes but also content that will resonate with your audience.
B. A technical task –
knowing the best practices to optimize your content and site is important if you are planning to compete for traffic. People that know the ins and outs of search engine optimization are highly sought after because the ROI they bring is high.
C. An exciting field –
They don’t know about you but to me, creating dope content and generating leads for free is quite amazing. Also, they love the ever evolving nature of SEO and the fact that it requires marketers like me to constantly read up on new algorithm changes and more. For SEO Agency in London visit here
When a user searches for a term on a search engine like Google, the results that he or she is presented with is a series of websites that are relevant to the query and websites that have a solid domain authority (among other factors described below).
For example when you search for ‘chocolate cake ideas’, the top results are the ones that are adopting the best SEO practices in Google eyes.
This is mainly because the search engines use advanced crawlers that gather the information on every website, gathering every bit of content it can find on the Internet.
That creates an index for every website that is compared to the algorithm that Google has built for the best SEO practice.